A Curated General Store for Lovers of Tools, Texture & Tribe

From anti-surveillance apparel to biophilic electronics and ticketed immersive events—this is where we share the things we make and love.

Explore the Aisles Join the Next Experience

Explore the Aisles

  • More Than Just a Store

    We're not minimalists seeking emptiness or maximalists celebrating abundance. We're people trying to live with intention in a culture that often rewards the opposite.

    Every item in our store has been tested in our daily life. Every experience we offer has grown from our own questions about how to live more thoughtfully.

    Our Story 

  • Living by Season, Not by Default

    Natural rhythms guide wisdom in ways artificial systems rarely match. We believe in honoring the cycles that shape both inner and outer landscapes.

    From quarterly digital gatherings to mountain retreats, our experiences are designed around seasonal awareness and intentional transitions.

    Explore Experiences 

  • Building Cognitive Community

    The best insights often emerge in conversation. We're cultivating a micro-collective of cognitively saturated peers who value depth over breadth.

    Quality creates space. When we choose things that last, we free up time and energy for more meaningful pursuits than constant replacement.

    Join the Conversation 

Live by Season, Not by Default

The world doesn’t work on a calendar. Neither do we. Here's how we anchor our life by rhythm, not rigidity.

Explore Living Seasonally View Seasonal Calendar (PDF)

Immersive Moments That Can't Be Boxed

We host experiences that deepen understanding, build community, and honor the wisdom found in slowing down.

From mountain retreats to quarterly digital gatherings, each experience is designed with care and limited intentionally to preserve quality.

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Who's Behind the Counter?

MF General Store is a family collaboration between curious minds committed to thoughtful living and intentional choices.

As parents, we've seen how children learn more from what we do than what we say. Our approach to curation comes from lived experience.

Meet Us