Who's Behind the Counter?
MF General Store is a family collaboration between curious minds committed to thoughtful living and intentional choices.
Our Story
What started as a desire to find quality goods that matched our values has evolved into something larger: a gathering place for people who believe that how we choose matters as much as what we choose.
We're not minimalists seeking emptiness or maximalists celebrating abundance. We're people trying to live with intention in a culture that often rewards the opposite.
The Family Behind the Store
Our approach to curation comes from lived experience. As parents, we've seen how children learn more from what we do than what we say. As adults, we've learned that convenience often costs more than money.
Every item in our store has been tested in our daily life. Every experience we offer has grown from our own questions about how to live more thoughtfully.
What We Believe
Quality Creates Space
When we choose things that last, we free up time and energy for more meaningful pursuits than constant replacement and maintenance.
Children Learn by Watching
Our consumption habits teach values more effectively than any lecture. Conscious choosing becomes a family practice.
Community Amplifies Learning
The best insights often emerge in conversation. Sharing perspectives deepens understanding for everyone involved.
Natural Rhythms Guide Wisdom
Seasons, life cycles, and natural patterns offer frameworks for human flourishing that artificial systems rarely match.
Our Curation Philosophy
We don't curate based on trends or profit margins. Every item earns its place through a simple test: Would we use this in our own daily life? Does it solve a real problem? Will it maintain its utility and beauty over time?
This means our inventory changes slowly. We're not trying to offer everything—we're trying to offer the right things for people who value substance over novelty.
Beyond Products
The store is just the beginning. Through our experiences, workshops, and consulting work, we explore how thoughtful principles translate into practical systems—for families, organizations, and communities.
