MF Events

Follow the White Rabbit

An annual gathering for people who take the invitation seriously.

This is where the year begins — or rather, where it remembers what it was supposed to be. Follow the White Rabbit is our signature gathering, built around the premise that January is not for productivity systems. It is for following the thing that has been calling you before you had a name for it.

The format shifts year to year. What stays constant: a small room, real people, music that earns its volume, and enough intentional design to make the night feel like something other than a party. Because it is something other than a party.

We have held this in Brooklyn. We have held it in basements and galleries and borrowed spaces. The venue is always chosen for what it makes possible, not what it signals. You will know when you are there.

Tickets are released in limited quantities. If you are on our newsletter, you hear first. If you are not — fix that now.

See Available Tickets