Guides & Protocols

Guides & Protocols

We write things down when we have done something enough times to know how it actually works — not as theory, not as inspiration, but as instruction. These guides exist because we got tired of having the same conversation twice.

A guide from MF General Store is not a listicle. It is not ten things you already know dressed up as a framework. It is the map we drew ourselves, after getting lost a few times, written for people who are already in the territory and need the next turn, not the overview.

Each protocol is built around a single domain. Nutrition. Movement. Seasonal rhythm. Inner practice. All of them assume you are capable of nuance. None of them talk down to you.

We add to this collection when we have finished something worth publishing. Not on a schedule. On a standard.

Currently Available

If you are looking for the kind of guide that ships the same week the idea appeared — this is not it. If you want the one that took three drafts and a year of field testing — welcome.