Your Complete Iron Protocol

# Digital Product: "Your Complete Iron Protocol" - $37 ## Product Type Digital Product (PDF + Interactive Dashboard) ## Shopify Configuration **Product Details:** - **Price:** $37 - **SKU:** IRON-PROTOCOL-001 - **Product Type:** Digital Downloads - **Vendor:** MF General Store - **Weight:** 0 lbs (digital) - **Taxable:** Yes (check state digital goods tax laws) **Fulfillment:** - **Method:** Automated email delivery via Klaviyo or SendOwl - **Delivery timing:** Immediate upon payment confirmation - **Files included:** 1. `Iron_Protocol_Complete_Guide.pdf` (main protocol document) 2. `Iron_Tracking_Template.xlsx` (quarterly tracking spreadsheet) 3. `Iron_Blood_Test_Interpretation_Guide.pdf` (supplementary reference) 4. `Iron_Meal_Plans_Athletes.pdf` (7-day meal planning templates) **Metafields:** ``` nutrient: iron target_audience: athletes, tall_individuals, women, endurance_athletes calculator_link: /pages/iron-calculator related_blog: /blogs/nutrition/iron-for-outliers delivery_method: automated_email content_type: protocol_guide ``` --- ## Product Page Copy ### Main Product Title **Your Complete Iron Protocol: Personalized Requirements, Food Sources & Supplement Strategy** ### Subtitle *Stop guessing. Get the exact iron intake your body needs based on your training volume, body size, and biological factors.* --- ### Hero Section **The Standard 8mg Iron RDA Wasn't Designed for You** You're not average. You train harder. You're taller. You push your body beyond what government nutrition panels consider when setting recommendations. And if you're a female athlete who menstruates? The math gets even more brutal. Training volume + monthly blood loss can push your iron needs to **25-30 mg absorbed daily**—3-4× the standard RDA. Yet most athletes are flying blind, wondering why they feel: - Persistent fatigue despite adequate sleep - Heavy legs during workouts that should feel easy - Longer recovery between training sessions - Shortness of breath at usual paces **The culprit? Iron deficiency that standard recommendations never accounted for.** This protocol fixes that. --- ### What You Get #### 1. Personalized Iron Requirement Calculator **Input your exact stats, get your exact needs.** Not generic ranges. Not one-size-fits-all recommendations. A calculation based on: - Your height and weight (blood volume scaling) - Training volume and type (hemolysis, sweat losses, GI microbleeding) - Biological sex and menstrual status - Activity level (sedentary to ultra-endurance) **You'll know within 1-2 mg how much iron your body needs to absorb daily.** #### 2. Food Source Optimization Guide **Maximize absorption, minimize guesswork.** Includes: - **Top 30 iron-rich foods** ranked by bioavailability (heme vs non-heme) - **Absorption enhancer strategies:** When to pair with vitamin C, how meat/poultry/fish factor boosts plant iron absorption by 50-85% - **Absorption inhibitor timing:** Coffee, tea, calcium supplements—when to avoid them around iron-rich meals - **Cast-iron cooking protocols:** How to add 1-2mg passive iron fortification per meal - **7-day meal plans** for different dietary patterns (omnivore, pescatarian, plant-based) #### 3. Supplement Protocol (When Food Isn't Enough) **Evidence-based supplementation strategy.** - **Form selection guide:** Why ferrous bisglycinate beats ferrous sulfate (absorption + GI tolerance) - **Dosing strategies:** Empty stomach vs with food, timing with vitamin C, avoiding calcium/coffee - **Side effect mitigation:** What to do if you experience constipation or nausea - **Duration protocols:** How long to supplement before rechecking blood work - **Maintenance strategies:** Once replete, how to maintain without over-supplementing #### 4. Blood Test Interpretation Guide **Understand your lab results.** Includes: - **Serum ferritin targets:** Athletes vs general population, when to worry - **Complete iron panel breakdown:** Serum iron, TIBC, transferrin saturation—what they mean - **Trend tracking:** How to spot declining iron status before it becomes deficiency - **Genetic considerations:** HFE hemochromatosis screening (who should NEVER supplement without medical supervision) #### 5. Quarterly Tracking Template **Track progress without obsession.** Pre-built spreadsheet for: - Blood test results over time - Symptom tracking (fatigue, performance, recovery) - Dietary intake logging (optional) - Supplement dosing and timing records - Training volume correlation **Goal: Check in quarterly, adjust as needed, avoid micromanagement.** #### 6. Research Citations & Deep Dives **Every recommendation backed by peer-reviewed research.** Includes: - 30+ research citations from *Journal of the International Society of Sports Nutrition*, *Medicine & Science in Sports & Exercise*, *European Journal of Applied Physiology* - Footnoted explanations for every calculation and recommendation - Links to full-text studies where publicly available **You'll know why, not just what.** --- ### Who This Is For ✅ **Endurance athletes** (runners, cyclists, triathletes) with high training volume ✅ **Female athletes** who menstruate and train (compounding 25-30 mg/day needs) ✅ **Tall individuals** (6'+ men, 5'6"+ women) with larger blood volumes ✅ **Anyone with unexplained fatigue** despite adequate sleep, nutrition, recovery ✅ **Athletes with confirmed iron deficiency** who want evidence-based repletion protocols ✅ **Coaches and nutritionists** working with outlier populations --- ### How It Works **Step 1:** Purchase and receive instant download link via email **Step 2:** Input your stats into the personalized calculator (included in PDF) **Step 3:** Review your food source recommendations and meal plans **Step 4:** If supplementing, follow the evidence-based protocol for your situation **Step 5:** Track quarterly with the included spreadsheet template **Step 6:** Adjust as training volume, body composition, or life circumstances change --- ### What Makes This Different ❌ **Generic RDA tables** that ignore training volume and body size ✅ **Personalized calculations** based on YOUR exact stats and demands ❌ **Supplement-first approaches** that skip food optimization ✅ **Food-first strategy** with supplementation only when needed ❌ **Vague recommendations** like "eat more spinach" ✅ **Quantified strategies** with mg amounts, absorption rates, timing protocols ❌ **One-time recommendations** that don't adapt ✅ **Quarterly tracking system** that evolves with your training and life --- ### Sample Calculation (Real User) **Profile:** - Female, 29 years old - 5'9", 145 lbs - Marathon training (50 miles/week) - Menstruating regularly **Standard RDA:** 18 mg dietary iron **Calculated Need:** 62 mg dietary iron **Difference:** 244% higher than standard recommendations **Without this calculation, she'd be chronically depleted despite "eating healthy."** --- ### The Science Behind the Protocol This isn't guesswork. Every calculation is based on: 1. **Blood volume scaling** (varies with body size, well-documented in physiology literature) 2. **Exercise-induced hemolysis** (footstrike RBC destruction, ~1.0-1.5 mg/day loss in endurance athletes) 3. **Sweat iron losses** (0.1-0.4 mg/L, scales with training volume) 4. **GI microbleeding** (common in endurance events, adds to iron drain) 5. **Menstrual losses** (~12-16 mg per cycle, averaged daily) 6. **Absorption efficiency** (heme 15-35%, non-heme 2-20%, context-dependent) **Result:** The most accurate iron requirement calculation available outside of clinical metabolic testing. --- ### Frequently Asked Questions **Q: Is this medical advice?** A: No. This is educational information based on peer-reviewed research. Always consult your doctor before supplementing, especially if you have genetic conditions (hemochromatosis) or underlying health issues. Get blood work first. **Q: What if I'm plant-based?** A: The protocol includes plant-based meal plans and strategies for maximizing non-heme iron absorption (vitamin C pairing, avoiding inhibitors, strategic timing). You'll need higher dietary intake (50-100% more) but it's absolutely achievable. **Q: How often should I recalculate?** A: Recalculate when your training volume changes significantly (offseason vs race prep), when body composition shifts (weight gain/loss), or when life circumstances change (pregnancy, injury, aging). **Q: Do I need the $32 supplement if I buy this?** A: Not necessarily. The protocol shows you how to optimize through food first. Supplementation is only recommended if blood work confirms deficiency or if dietary intake consistently falls short. The protocol helps you decide if supplements are needed. **Q: Can I share this with my coach/team?** A: This is a single-user license. If your coach/team wants copies, please direct them to purchase separately or contact us about team licensing options. **Q: What if my blood work shows I'm already optimal?** A: Then you're doing something right! The protocol can still help you understand maintenance strategies and prevent future depletion as training volume changes. --- ### Money-Back Guarantee **Not happy? Get a full refund within 30 days, no questions asked.** If this protocol doesn't give you clarity on your iron needs, if the recommendations don't make sense, or if you're unsatisfied for any reason, email us within 30 days for a complete refund. We're confident this is the most comprehensive iron protocol available for athletes and outliers. But if it's not right for you, we don't want your money. --- ### Add to Cart - $37 **What happens after purchase:** 1. Instant download link sent to your email 2. Access to all 4 PDF files + tracking spreadsheet 3. Lifetime access (download anytime, no expiration) 4. Free updates when we revise the protocol based on new research --- ### Testimonials (Use if available, otherwise remove section) *"I'd been supplementing iron for 6 months with no improvement. This protocol showed me I was taking ferrous sulfate (low absorption, high GI distress) with coffee (tannic acid blocks absorption). Switched to bisglycinate taken on empty stomach with vitamin C. Ferritin went from 22 to 68 in 12 weeks."* — Sarah M., Ultra-Marathon Runner *"As a 6'6" male cyclist, I always wondered if standard recommendations applied to me. Turns out, my calculated needs are 38% higher than the RDA just due to blood volume. Finally have a number that makes sense."* — Mark T., Competitive Cyclist *"The meal planning templates alone are worth $37. I'm plant-based and was struggling to hit my iron needs. Now I know exactly which foods to pair, when to eat them, and what to avoid. Ferritin is finally stable."* — Jessica L., CrossFit Athlete --- ### Related Products - **[Outlier Iron Complex - $32](/products/outlier-iron-complex)** - 25mg ferrous bisglycinate, gentle and highly absorbable - **[Master Nutrient Protocol Bundle - $97](/products/master-nutrient-bundle)** - Iron + Magnesium + Vitamin D + Calcium protocols (save $51) --- ### Still Have Questions? **Read the full blog post:** [Iron for Outliers: Why Standard RDA Fails Athletes](/blogs/nutrition/iron-for-outliers) **Try the free calculator:** [Iron Requirements Calculator](/pages/iron-calculator) **Contact us:** support@mfgeneralstore.com --- ## Email Delivery Template (For Klaviyo/SendOwl) **Subject:** Your Complete Iron Protocol - Download Inside **Body:** Hi [First Name], Thanks for purchasing **Your Complete Iron Protocol**! You now have everything you need to calculate your personalized iron requirements, optimize through food sources, and supplement strategically if needed. **Download Your Files:** [DOWNLOAD BUTTON - Iron Protocol Complete Guide PDF] [DOWNLOAD BUTTON - Quarterly Tracking Template] [DOWNLOAD BUTTON - Blood Test Interpretation Guide] [DOWNLOAD BUTTON - Meal Plans for Athletes] **Quick Start:** 1. Open the Complete Guide PDF 2. Jump to page 8 for the personalized calculator 3. Input your stats and see your exact iron needs 4. Review food source recommendations (page 15) 5. If supplementing, follow the protocol on page 28 **Bookmark this email** - you can re-download these files anytime. **Questions?** Reply to this email or contact support@mfgeneralstore.com **Want to go deeper?** Check out our [Outlier Iron Complex supplement](/products/outlier-iron-complex) - 25mg ferrous bisglycinate formulated specifically for high-demand athletes. To your health, Randy & the MF General Store team P.S. - If this protocol helps you dial in your iron status, we'd love to hear about it. Reply and share your story! --- ## Upsell/Cross-Sell Recommendations **On Product Page:** - Frequently bought together: Outlier Iron Complex ($32) - Bundle offer: Iron Protocol + Outlier Iron Complex = $62 (save $7) **Post-Purchase Email Sequence (Klaviyo):** - Day 0: Delivery email (above) - Day 3: "Did you calculate your iron needs yet?" (engagement check) - Day 7: "Food sources not enough? Here's when to supplement" (soft sell Outlier Iron Complex) - Day 14: "How to interpret your blood test results" (value-add, reference to guide) - Day 30: "Ready to check other nutrients?" (upsell Master Nutrient Bundle) --- ## SEO Optimization for Product Page **Meta Title:** Your Complete Iron Protocol - Personalized for Athletes | $37 **Meta Description:** Stop guessing your iron needs. Get personalized calculations, food optimization strategies, and supplement protocols based on your training volume and body size. Instant download. **URL Slug:** `/products/iron-protocol-guide` **Schema Markup:** Product, DigitalDocument, HowTo **Alt Text for Images:** - Hero image: "Iron protocol guide for athletes and tall individuals" - Product mockup: "Complete iron protocol PDF with meal plans and tracking templates" - Calculator screenshot: "Personalized iron calculator showing requirements for female endurance athlete" --- ## Internal Linking Strategy **Link FROM this product page TO:** - Blog post: [Iron for Outliers](/blogs/nutrition/iron-for-outliers) - Calculator: [Iron Requirements Calculator](/pages/iron-calculator) - Supplement: [Outlier Iron Complex](/products/outlier-iron-complex) - Related: [Master Nutrient Table](/blogs/nutrition/master-nutrient-table) **Link TO this product page FROM:** - Blog post (middle-third CTA + conclusion) - Calculator results page (CTA section) - Homepage (featured digital products) - Nutrition hub landing page - Email newsletter campaigns --- ## Conversion Optimization Notes **Key conversion drivers:** 1. **Specificity:** Not "learn about iron," but "calculate YOUR exact needs" 2. **Quantification:** Real user example showing 244% difference from RDA 3. **Credentials:** 30+ research citations, peer-reviewed backing 4. **Risk reversal:** 30-day money-back guarantee 5. **Immediate value:** Instant download, no waiting 6. **Relatability:** Randy's personal story, testimonials from similar athletes **A/B Test Ideas:** - Price point: $37 vs $47 vs $27 - Headline: "Your Complete Iron Protocol" vs "Stop Guessing Your Iron Needs" - CTA button: "Download Now" vs "Get Your Protocol" vs "Calculate My Needs" - Guarantee placement: Above fold vs below product description --- ## Production Checklist - [ ] Create PDF files (Complete Guide, Blood Test Guide, Meal Plans) - [ ] Create Excel tracking template - [ ] Set up automated delivery (Klaviyo or SendOwl integration) - [ ] Configure Shopify product page with all metafields - [ ] Write and schedule post-purchase email sequence - [ ] Add internal links from blog post and calculator - [ ] Set up analytics tracking (purchase conversion, download completion) - [ ] Test purchase flow end-to-end - [ ] Create product images/mockups for page - [ ] Set up bundle offer with Outlier Iron Complex --- **Status:** Ready for content creation and Shopify deployment